Tokyo Fixed was a UK-based company which produces clothing and accessories for cyclists. The primary inspiration for the logo is the structure and style of Japanese seals. 

The new logo can be easily transformed but still remains recognisable. It is a kind of a construction toy with many possible modifications. 

Another project for TF: Fire & Arrow pattern design​​​​​​​


 
 
 

Pattern designs by Tokyo Fixed and Kinoko.
Photos by Tokyo Fixed




Tokyo Fixed
Published:

Tokyo Fixed

Visual identity for Tokyo Fixed, a brand of cycling gear

Published: